Production services built to sell, not to win awards

It depends far more on the shoot day than on the final edit. A single-day product shoot that produces a library of assets is very different from a location film with models and a crew. We quote per project once we agree what the footage has to do, and we will tell you when a cheaper format would work just as well.

A well-planned day usually gives you twenty to forty usable assets once the hooks, lengths and formats are cut. That is the whole reason to plan a shoot around advertising angles instead of one hero film.

Yes. Positioning, identity, guidelines, packaging and print are all part of this service. In practice they usually come first, because deciding what you stand for makes every shoot afterwards more useful.

It depends what you compete on. If you win on price alone, put the money into ads instead. If you need people to trust you with their health, their child's education, their home or a large order, then how you look is doing real work, and it is usually underfunded.

We can, through Performance Marketing, and results are better when one team does both. The next shoot then gets planned from what the data says is working. We also produce for clients who buy their own media.

You own the final assets and the raw footage. Creator and talent usage rights are agreed and written down up front, so no expiry date surprises you a year later.

We design the brand system a website uses, and we can provide the page designs. The build itself is handled by our web division at web.exponentialy.com, which keeps this side of the business focused on marketing and creative.