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Search Engine Marketing

Show up first, when it actually matters

Google and Microsoft Ads built around real search intent — the right keywords, the right bids, the right landing page, so every click has a reason to convert.

Book a Search Audit
Google Ads · Microsoft Ads · Local Services Ads
What We Run

Every corner of search, covered

Search isn't just one campaign type. We build and manage every format that gets you in front of someone actively looking for what you sell.

Keyword & Campaign Strategy

Deep keyword research and tight match types, with negative keywords cleaned up on an ongoing basis so budget never leaks to the wrong searches.

Search · Keyword Planning

Google Shopping & Performance Max

Product feeds structured properly so your listings actually show for the searches that matter, not just whatever Google decides to match.

Shopping · PMax

Local Services Ads

Pay-per-lead placements with the Google Guarantee badge, built for service businesses that live and die by local calls.

LSA · Google Guaranteed

Landing Page & Quality Score

Dedicated landing pages built to match search intent — better Quality Scores mean lower costs per click and better ad positions.

Landing Pages · Quality Score

Microsoft (Bing) Ads

An audience most competitors ignore, often at a fraction of the cost per click — usually an easy source of extra volume.

Microsoft Advertising

Search Remarketing (RLSA)

Bid smarter when past visitors search again — they already know you, so the message and the bid should reflect that.

RLSA · Remarketing Lists
How We Work

A search account that gets better every week

Search doesn't reward "set it and forget it." Here's the cycle we run on every account, every week, without exception.

01

Audit the Account

We dig into search terms, Quality Scores, and wasted spend before touching a single bid or keyword.

02

Build & Launch

Campaign structure, keywords, and landing pages go live, with conversion tracking wired up correctly from day one.

03

Bid & Optimize

Weekly adjustments to bids, budgets, and negative keywords based on what's actually converting, not guesswork.

04

Scale & Expand

Once the core campaigns are dialed in, we expand into new match types, geos, or platforms like Microsoft Ads.

Results

Search accounts that actually perform

Illustrative results from recent client work — every client gets a live dashboard tracking numbers like these from day one.

Legal Services Firm
0x

More calls at the same budget

Rebuilt campaign structure around practice areas and added call tracking so budget followed what was actually converting.

90 days · Legal Services
B2B Software Company
0%

Lower cost per click

Cleaned up match types and added Microsoft Ads alongside Google, picking up cheaper clicks competitors were ignoring.

120 days · B2B Software
Home Services Franchise
0+

Leads per month from Local Services Ads

Set up Google Guaranteed listings across every location, capturing calls that were previously going straight to competitors.

One quarter · Home Services
Plans

Straightforward plans, no surprises

Every plan is built around how much search ad spend we're managing — tell us your budget and we'll send back a package and a number within a day.

Starter

For getting one search account right.

Pricing on request

Up to $15K in monthly ad spend

  • Google Ads, fully managed
  • Conversion tracking setup
  • Monthly reporting call
  • Email support
Get Pricing

Scale

For larger or multi-location accounts.

Custom pricing

$60K+ in monthly ad spend

  • Unlimited campaigns & locations
  • Dedicated strategist & account team
  • Custom bid strategy & automation rules
  • Custom live dashboard
  • Priority support
Talk to Sales
FAQ

Questions, answered

The things people usually ask before signing on.

Unlike SEO, search ads can drive traffic the day they go live. It usually takes 2-4 weeks of data before we're confident enough to start scaling bids and budget.

We start by auditing what's already there. If the account has useful conversion history, we build on it — we don't throw away data just to start clean.

SEM is paid — you show up in the sponsored results because you're bidding for it, starting immediately. SEO is unpaid ranking that builds over months. Most businesses need both eventually, but they're separate efforts.

No. Our plans are flat monthly fees based on your spend tier — we don't take a cut of your media budget on top of that, so we're never incentivized to just spend more for spending's sake.

Yes — we've run accounts in regulated industries before and know how to navigate certification requirements and policy restrictions without getting campaigns disapproved.

We handle the appeal process directly with Google or Microsoft support and keep you posted the whole way — this isn't something you'll be left to sort out on your own.

Let's Talk

Ready to own the top of the search results?

Book a free search audit. We'll show you exactly where budget is being wasted today and what it would take to fix it — no strings attached.

9.2/10 average Quality Score 38% lower cost per click